Article
Klant terrible!
Afscheid van uw klant nemen, wie durft?
| titel: | Klant terrible [download] |
| author: | Christian ter Maat |
| publication date: | 04-06-08 |
| published: | Gek op Klanten [site] |
| language: | Dutch |
| format: | |
| length: | 2 pages |
| tags: | inkoop, verkoop, klant |
th!nkbite
Because the purpose of business is to create a customer, the business
enterprise has two--and only two--basic functions: marketing and innovation.
Marketing and innovation produce results; all the rest are costs. Marketing is
the distinguishing, unique function of the business.
[Peter Drucker]